The world’s largest online user-generated music platform, Soundcloud, has come under increased scrutiny in recent months, mainly centred around their strict copyright policies. These issues arose when Soundcloud faced lawsuits from major labels over the streaming and downloading of unlicensed material, and Soundcloud were faced with substantial financial losses in 2014. And so for these reasons, change was inevitable.
We are beginning to see this change being implemented, as today Soundcloud launched their new paid subscription service, named SoundCloud Go. The platform will cost users $9.99 per month, and allows them to access an expanded catalog of music from labels such as Warner Music Group, as well as allowing for offline listening and an ad-free experience. Whilst this platform does aim to generate revenue for the company, the key features of the site will still remain the same for non-subscribers. Features such as Discovery, as well as the social nature of the site will all be unchanged, as independent artists, producers and remixers can still upload their tracks and make them downloadable, and we are even likely to see an increase in play-counts for artists generated through the offline streaming.
For now, SoundCloud Go is only available in the U.S., but will be expanded into other countries over the coming months, with a 30-day trial available for new users.
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