Armin van Buuren teams up with Van Gogh’s Museum in Amsterdam

The Netherlands is known for being the Mekka of electronic dance music, as the genre has become an essential part of the country’s culture and lifestyle for decades now. Another proof of that is the latest team-up of Dutch frontman Armin van Buuren with the iconic Van Gogh Museum in Amsterdam.

The superstar DJ & producer has recently done an exclusive multimedia guide for visitors, where he not only shares his personal fascinations with 11 favorite historic artworks but also music from his latest album “Club Embrace”, which can be pre-ordered here.

The Embrace Vincent tour will be available for visitors in both English & Dutch from October 22nd to December 1st and represents the perfect collision of 2 different worlds of creativity. If you happen to be in Amsterdam during that period, you can be part of this once in a lifetime experience, as you go through some of the most remarkable art pieces in the world.

Led by the electronic developer & promoter Alda Events, the initiative will be launched during this year’s Amsterdam Dance Event, which is held from October 19th to October 23rd. During the conference, visitors will be able to attend a limited-capacity performance of Armin van Buuren himself at the Van Gogh Museum on October 21st, celebrating the launch of this remarkable campaign. Tickets will be released shortly, so if you want to be part of this, make sure you follow all the details here.

As times goes by, electronic dance music becomes more and more influential in the everyday world. With acts such as Kygo performing at the Olympics, David Guetta teaming up with UEFA, Armin van Buuren joining forces with an art museum, we are yet to see artists going out of their comfort zone and delivering unique and innovating results to fans worldwide.

You can see ADE’s full conference & festival program on their website.

H/T: Van Gogh Museum