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Founder of HARD Fest Gary Richards has issued an apology following the release of this year’s HARD Summer trailer, which faced backlash due to its controversial nature. The trailer aimed to put a humorous spin on the current gender inequality in the scene, by featuring artists including DJ Snake and What So Not each sporting a pair of fake breasts.

Many who watched the trailer believed it to be in poor taste, but according to Gary Richards his intentions were to help give women more of a platform at the festival. Some of the strongest criticisms came from artists themselves, with Annie Mac voicing her views on the controversial trailer, take a look at her tweets below.

Gary Richards has now issued an apology regarding the trailer:

“My intentions here were only to help, not offend anyone, in supporting Agata’s vision and message. I understand that she does not speak for all women and how people could be upset by the trailer. There is always a risk of misinterpretation when satire is used, but we felt it was right to let her express herself and have creative control over the piece. We want to extend a sincere apology to those who were offended.

We hope the conversations started by this piece bring the change we intended and we will continue to be a champion for Women’s rights within our community and world at large.”

Take a look at this year’s HARD Summer trailer and let us know what you think.

H/T: Fact Magazine



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