Back in April, it was announced that the inaugural EDM festival entitled ‘Electroland‘ would take place at Disneyland in Paris on July 8th. The lineup for the event included some big name headliners such as Steve Aoki, NERVO, and Michael Calfan in celebration of the theme park’s quarter-century anniversary. Yesterday, an interview with one of the festivals main organizers Raphael Aflalo, who co-founded My Love Affair with David Guetta, was released through Music Week and detailed some of the final plans for the event.
In speaking on the innovative idea of holding a festival inside an amusement park:
“People in our target demographic – 18-25-year-olds – don’t come to Disneyland Paris, so it’s a way to get that age group to discover, or rediscover the park. They probably went to Disneyland when they were younger but, when they are studying, they prefer to go to a club, so the idea is to combine both experiences.”
Aflalo stated that they eventually want to expand the event to two days to increase the amount of residents staying at the resort. He expects that between 8,000 and 10,000 fans will attend the festival as about 5,000 ticket sales were reached a few months back.
In attracting the talent such as Steve Aoki and NERVO, he had this to add:
“The feedback we received from DJs when we were enquiring about availabilities was that it would be a dream for them to play at Disneyland. In terms of production, there will be mapping on the Tower Of Terror and animations, it will be incredible. The new generation does not only want to dance, but have a full and complete journey of entertainment.”
Read the full interview here and check back later to see how the event turned out.