Sony Music distribution has been at the forefront of the music industry for almost as long as there’s been a music industry. Their latest venture takes another massive step towards being relevant within a market, undoubtedly overrun by various grey legal matters.
Following a recent announcement, Sony will become the first major label to dip their toes into monetizing unofficial remixes and DJ sets which used to find their home on sites like Soundcloud, thanks to a revolutionary partnership with right clearance platform ‘Dubset‘.
Dubset will be taking up the responsibility of indexing Sony’s master recordings, making sure that all right holders receive compensation if their material is used in any form during a DJ set or remix , no matter how long. Earlier this year Dubset took it upon themselves to raise a $4 million Series A, which serves to help them take a cut from royalties dealt out to Sony and 35,000 smaller publishers and labels. Royalties are distributed through a unique fingerprint, used by Dubset to mark mixes and properly distribute royalties.
This method is similar to YouTube’s Content ID. Artists and labels will now be able to claim monetization with Dubset’s help, an innovative new way of growing potential promotional opportunities. According to sources, Warner and Universal, might be entering the ring as well, with Dubset moving ever closer to securing deals with these two Major Labels.
Let’s face it, DJ sets and Remixes have become a daily part of the greater music industry, infiltrating every social device. If a deal is secured with all three these major labels, chances are your favorite streaming service might be hosting DJ sets and unofficial remixes much sooner than you think. This might deal a final blow to the already struggling Soundcloud, who have been protected by Harbor law, which meant a lot of illegal music surfaced well under the radar. Dubset will essentially be responsible for “decriminalizing” one of the music industry’s oldest battles, giving a legal and profitable alternative to the current state of DJ sets and Remixes.
2016 saw Major Lazer and Bad Royale‘s ‘My Number’ released on both Apple Music and Spotify, thanks to efforts from Dubset who stepped in and in turn got themselves a hit. What made this release particularly difficult to clear through streaming services, was the fact that it contained both samples and a new cover recording of an existing song. With over 1.7 Million plays on Spotify alone, ‘My Number’ proved well worth the trouble for Apple Music and Spotify. This breakthrough also opened the door for a slightly more relaxed approach to copyright from many other labels.
Thanks to Dubset complex musical projects like this, a plethora of previously unreleased music could potentially finally receive an official release. Dubset CEO Stephen White revealed that an estimated “700 million people are listening to mixed content every month”, showing the huge demand for content locked up in the shadier corners of the web. “If rights holders don’t embrace a platform like us, the content is going to flow anyway and it’s going to flow around them.”