Havas-owned mobile agency Mobext has signed a global partnership with mobile app shazam to provide clients with mobile marketing technology.
The agreement will provide Mobext with access to Shazam’s products, as well as sharing and exchanging data for global re-targeting and profiling. Shazam will provide Mobext with specific clusters created to deepen the understanding of mobile consumer behavior, as well as access to proprietary music prediction models.
In addition, the agreement covers product training and sharing of best practices across all Mobext offices globally, with a particular focus in the US in the LATAM region. The partnership will be led by Mobile Network Group, Shazam’s long-term partner for over 5 years in France and Europe.