The three brands that invest the most money on Dance Music are …

In the recent years we have seen a significant increase of this unexplained phenomenon called “Dance Music”. With its penetration to almost every aspect of our lives, it was only a matter of time before the gigantic brands would take advantage of the opportunity to ride the wave and invest in what is no longer considered a niche; All this, in order to empower their brands even more.

The most prominent cooperation we’ve seen this year was between the iconic dance music pair Tiesto and Martin Garrix together with “7Up” on the campaign #7x7UP, which began with exposing their juggnernaut collaboration in the form of ‘The Only Way Is Up‘, and ended at Ultra Music Festival’s Wall Lounge inside the W Hotel on South Beach, Miami.

https://www.youtube.com/watch?v=Ayl73_QyJ4g

Below are the top-three brands that pour the most amount of money on Dance Music:

via: Billboard Magazine