The three brands that invest the most money on Dance Music are …

In the recent years we have seen a significant increase of this unexplained phenomenon called “Dance Music”. With its penetration to almost every aspect of our lives, it was only a matter of time before the gigantic brands would take advantage of the opportunity to ride the wave and invest in what is no longer considered a niche; All this, in order to empower their brands even more.

The most prominent cooperation we’ve seen this year was between the iconic dance music pair Tiesto and Martin Garrix together with “7Up” on the campaign #7x7UP, which began with exposing their juggnernaut collaboration in the form of ‘The Only Way Is Up‘, and ended at Ultra Music Festival’s Wall Lounge inside the W Hotel on South Beach, Miami.

Below are the top-three brands that pour the most amount of money on Dance Music:

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via: Billboard Magazine

Acting as the CEO and founder of the site, the highly successful entrepreneur soon saw his team grow meteorically under his stewardship, amassing more than 1 million followers across the brand’s platforms. In addition, working with esteemed global entities such as Tomorrowland, AMF, EXIT Festival, Ushuaïa, Hï Ibiza, Parookaville and many others festivals and clubs aswell as some of the world’s most reputable record labels, artists and agencies.

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