Minus 424 brings Skrillex and Zedd to lowest place on Earth
Minus 424 is more than a festival. It’s an experience. A bucket list item. A life goal.
To be able to say you have raved at the lowest place on earth is something you can carry with you for life. Located in the Dead Sea in Israel, the event 424 meters under sea level brings with it heat and beats. World-class beats as well. Drawing 40,000 people in just 2 years, its 3rd edition looks set to eclipse the previous two renditions of the festival.
Upping the anti for the 2015, it’s line-up includes an array of world-class DJ’s. Joining Skrillex and Zedd is also an abundance of native Israeli talent including Mr.Black, Teamworx, RIOT and Jetfire. Having joined Axwell /\ Ingrosso, Teamworx have also enjoyed a recent premiere on Hardwell On Air last week as well as huge support from Dannic, Ummet Ozcan, Firebeatz and Bassjackers, who played their remix of “I Can’t Feel My Face” at Electric Zoo a few days ago.
And with Mr.Black and Jetfire’s upcoming collaboration “Boombox” on Tiesto’s Musical Freedom that has been gaining a lot of attention and buzz recently, the electronic music scene within Israel is getting a real run of form and momentum. Having premiered exclusively on We Rave You “Flame”, the regular collaborators have many within the scene eager to see their next few production steps. And with releases on Spinnin such as “African Dreams”, “Brazil” and “Desert Storm”, Jetfire have established themselves as one of Israel’s most consistent performers. Not to forget RIOT’s latest music video causing a media storm, reflecting their rising status and the depth of talent emerging from the Middle East.
Held in Masada, the unique Minus 424 experience was first headlined by David Guetta, who recruited Final Kid, the incredible Ultra Aftermovies creator, to document the experience. Having already featured Steve Angello, Sander van Doorn, Deep Dish, Infected Mushroom, W&W as well as Guetta, Masada is already creating a reputation for itself.
We sat down with Avi Yossef, the promoter of the event to discuss a few questions:
– Do you see ‘Minus 424’ becoming an international event in years to come? The official rave of the Middle East perhaps?
The festival is in its third year. Back then in 2013, we pulled hundreds of tourists that came especially for that event and it increased in the second year as well. The Festival is promoted by ‘Festicket’ which is also the official PR company for the global festival brands such as Tomorrowland, Coachella and more. With this year’s lineup we are confident to say that without a doubt the number of tourists expected to attend will be even bigger.
We don’t want to flaunt or show-off and moreover, we have no intention whatsoever to be claimed as “The biggest EDM Festival in the Middle-East”. We just want to satisfy the crowd and give them the most unique experience we can deliver.
– We cannot ignore the uniqueness of the festival’s location. How did you come up with this location and what’s the vision behind this brand called ‘Minus 424’?
It’s very simple, there are various of festivals and ravers all around the globe and some are in definitely unique, but a festival that it’s height is 424 meters under the sea level is located only in one place in the world.
Masada also has a significant historical background. The ancient fortification in the Southern District of Israel is situated on top of an isolated rock plateau, overlooking the Dead Sea. And looking at the image below, it’s clear to see why it’s one of Israel’s most popular tourist destinations, and why Minus 424 is a EDM fan’s bucket list necessity.
Grab your tickets here for Minus 424 on the 5th November.