Martin Garrix joins forces with 7UP for “Concert of the Deaf”
Providing a one-of-a-kind event, Martin Garrix recently teamed up with 7UP to curate a concert specifically for deaf people. Alongside Fake Love, which is an agency known for its innovative projects, Garrix and 7UP used several experiments and features that enabled all participants to experience what people feel when listening to music.
Many of the attendees have been deaf since birth and with this grand opportunity to taste the feeling of music, it was undoubtedly an unforgettable moment for them. During this event, they had the chance of experiencing the vibrations that we feel from bass through the speaker cones and specialized flooring that surrounded the room and by wearing backpack systems that sent out those vibrations. Visuals were also implemented for the experiment, which created an awe-inspiring visual and auditory experience overall.