Tomorrowland and Tiesto announce Budweiser Partnership
Tomorrowland, and Tiesto’s appearances at the event, have start to make the two synonymous. One of the modern godfathers of the electronic dance music genre, the smiling Dutchman always attracts attention. And as one of the worlds most popular festival’s, the two appeal to similar mass audiences.
Partnering with Budweiser, they aim to create an array of exclusive new music experiences leading up to the 2016 edition. Fabled and iconic, the Belgian festival is set to kick off very soon, running from July 22nd to 24th. Collaborating with Tiesto for the first time, the alcoholic beverage brand will launch a music video and original content to support “Infected,” the new track produced by Tiesto and Jauz.
Similar to his dual-partnership with 7UP and Martin Garrix in recent times, the draw factor of the former Trance king is impressive. Even today:
“We’re thrilled to partner with the leader in electronic music festivals – Tomorrowland, as they create unprecedented music experiences for fans around the world,” said the Global Director of Experiential Marketing for Budweiser, Lara Krug.
“As a global company engaging with an evolving and connected global consumer, our ambition is to create memorable and meaningful moments for and with them – whether that is providing them access to new music from their favorite DJ, money can’t buy experiences or simply elevating their beer experience on-site –we believe that consumers will be more engaged if we provide value back to them.”
In conjunction, Budweiser will also be at the forefront of DreamVille to create the ‘Brew District’. Set to be a campground where attendee’s can unwind surrounded by food and beverages from the 24-hour open bar. And to top it all off, the beer brand will also be the exclusive partner to the Tomorrowland Live Stream broadcast
H/T: Dancing Astronaut