Kygo unveils new fashion line live on Facebook
The electronic music industry has become embedded in so many aspects of modern life. Whether it’s your favourite producer/DJ creating an anthem for a sporting event, theme music for a film or a video game or any of the side projects they become involved in – we’ve learned to expect diversity in the projects of our music makers. Artist merchandising is common practice for almost any producer/DJ as it’s a brilliant marketing tool. It allows the artist free advertising while giving their fans the opportunity to show their enthusiasm and love for a particular DJ. One artist that has decided to take this idea to another level is tropical house king Kygo.
The Norwegian superstar recently revealed the news that he will be starting his own fashion line and tonight he treated his fans to the fruits of his labor. The project titled ‘Kygo Life‘ uses the motto ‘Music meets Fashion’ and is described as ‘A classic hardware and fashion line. With a Scandinavian look and feel, the items are sophisticated, yet playful.’
A couple of hours ago, Kygo treated his fans to a Facebook livestream of this passion project. Kygo announced the history of his love of fashion and how the Kygo Life project came to be, before treating the audience to beautiful acoustic piano renditions of his hits and a fashion show of his line. Take a look at the creations of Kygo the fashion designer in the video below:
Check out more of the collection on Kygolife.com