Tomorrowland sets personal social media record with 175 million unique views this year
Tomorrowland has been consistent with its growth and popularity over the years. The Belgian festival is on every raver’s bucketlist and for good reason given its massive line-ups and stages. Putting aside the thousands of attendees that flock the grounds every summer, there’s a large stay-at-home following that the TL brand has managed to build. Getting straight to the numbers, TL recorded a staggering 175 million unique viewers during their livestream sessions this year.
In addition to the 175 million unique views, TL also reached 490 million online touchpoints during July 22 through July 24. In simple words, 175 million individuals interacted 490 million times with the festival’s social media outlets. The report also showed a significant boost due to Facebook’s new live-stream function as the stream reached over 4 million people about 13.7 million times. TL’s Facebook page also received a massive traffic boost during the event with 140 million unique viewers coming into the page.
So who says EDM is dead? Get a feel of what it was like… here’s the official aftermovie.