Univz is currently one of Spinnin’ Records’ fastest-rising talents. Throughout her career, the up-and-coming female producer has released several outstanding tracks on Oxygen Recordings. From the festival banger “METI” to the mesmerizing “Lucid Dreamin’”, Univz’ portfolio has been nothing short of impressive.
Moving up to the main roster of Spinnin’ Records, Univz has finally returned with another astonishing production. Titled “Stardust”, this brand new track has received an immense amount of support not only from fans, but from some of the industry’s most prominent names as well. From Don Diablo’s Hexagon Radio to Dimitri Vegas & Like Mike Smash the House Radio, Univz’ latest tune has successfully entered the radio airwaves and is now set to take over people’s playlists.
Also spotlighted on Spinnin’ Records’ “2017 Future Hits” mix, “Stardust” looks to dominate the year with its remarkable sounds. From the moment the track begins to the time it concludes, the audience is taken to this otherworldly journey. This production features a riveting melodic buildup that culminates to the unique and acid-house-inspired drop. In addition to these elements, “Stardust” consists of some charming vocals that flawlessly blend with Univz’ superb instrumentals.
To celebrate the brilliant release of “Stardust”, Univz sits down with us for an exclusive in-depth overview of her production process and her artistry.
1. Artists usually identify with a particular style of production. What would you describe your musical style as?
“Personally, I don’t stick to any particular style. It’s not that the styles get out of date fast and the ones that were cool yesterday don’t count as cool today anymore. It’s just that I draw my inspiration from a striking variety of different styles and aesthetics. Consequently, I feel that aesthetics is a vital part of all of my songs, music videos and my vocals.
I’ve also got hugely inspired by some of the ‘extinct’ internet styles, such as witch house and vaporwave. Another source of inspiration for me would probably be lo-fi, synthwave, spacesynth and the 80’s vibe.”
2. Your hit single “Vanished” will be 2 years old in a few months. How has the journey been till today?
“Well I must admit it wasn’t that easy, because I set the bar high and therefore I realise that it is a massive responsibility. I just can’t let myself do things in a primitive or banal way, I just can’t disgrace myself in front of my fans and my label, so that’s the main reason why I rarely come up with a new release. I just absolutely love surprising people, so that’s why I try to do my best with my every single.
I must also admit that my way was fairly difficult. A huge amount of work I’ve done ended up being unnoticed, but I could expect that. Sometimes my perfectionism drove me insane. I used to put so much work and time into some of my tracks that they got outdated faster than released. So over time, I have accumulated quite a big dump of tracks which people will never hear.
During that period, I was constantly testing different styles. I felt that I hated every studio day, because it used to devour every spare banknote I had. I started having a hundred of second thoughts whether I should carry on doing this or not, but the following morning I got up and went straight to the studio all over again. I lost a lot. I risked plenty of things, but I was lucky enough, and everything worked. So I’m currently carrying on!”
3. Spinnin’ Records have changed the careers of many artists who are today on the big stage. How has signing with them affected your career?
“I’ve always been aware that no one ever will do the job I’m supposed to do. For me, it’s definitely a big chance, which is only confined to a very limited number of names. I’m really thankful to all the fantastic people who have believed in me and specifically, to the label, which has generously granted me their credit and trust. A couple of years ago I couldn’t even imagine that my works would ever get feedback from Tiesto, Diplo and others. That provided me and my team with an even greater stimulus to carry on and do our job better and better.”
4. Writing about the dance music industry we find it to be overly dominated by male artists. How does it feel to be one of the up and coming female artists and challenging this?
“Personally, I don’t agree with the female artists who claim that the dance industry is a hundred percent men’s world. I don’t really like it when male artists show how sexist they are, neither do I support some female artists who come across as double-faced. I think that everyone who is in the industry knows for sure where they are and what game they are playing. I don’t think it’s appropriate to sit at the game table with everyone else and ask the dealer to change the rules just because you don’t like them. Still I understand where all of that sexism from male artists comes from, because the music industry lets girls get away with plenty of things.
I feel that the only right way to get noticed is by doing my own kind of music, something that is truly unique and original, something that listeners would immediately associate with my name. What’s more, I must admit I’m not just being overoptimistic about that, since even now I could easily name a dozen of names of miraculously gifted male artists who have been making amazing music for years, yet they still haven’t received the hype they really deserve.
That’s why I’d say that what makes me more concerned is the dilemma that many talented people run into – whether I should do everything in a bold and slick way or follow suit of the mainstream artists. I sense the world is unfair in the first place, so unfortunately the one who picks the former way is not always the ultimate winner. There’s always a risk that the audience won’t relate to your music, but I’m sure you should always stand your ground, because there is no other way. There’s always a tiny chance you might make it onto the big stage.”
5. What new things are you anticipating in 2017? How do you see yourself evolve in 2017?
“I’m currently working on my first EP. Hopefully it will come out soon, and I find this moment incredibly overwhelming. I’m very keen on the style I’m working in now, and I can even foresee the rise of future bass in the nearest future.”
6. What are your expectations with your new release “Stardust”?
“I had loads of expectations connected with the previously released tracks, and if I’m honest, I felt seriously gutted every time a track didn’t get the hype I thought it deserved. However, the lack of hype motivated me to work more. Now I’m feeling relieved. I’ve come to realize that the best refreshment for me is working on the upcoming tracks, so now I’m fully absorbed in them. I wrote the lyrics for “Stardust” four years ago, when my deep admiration for space was just in the modest beginnings. You can easily notice this awe in all of my music videos, including this one. “Stardust” is going to be a little space odyssey. I tried to finish the track dozens of times, and it’s been the most difficult piece of work I’ve ever done so far. But now I can heave a sigh of relief, because it’s all over.”
7. What is it that you want to express through your music?
“I consider myself to be a pacifist, a vegetarian and a secular humanist. I’m sure that if people followed those three types of philosophy, our world would get a much better place to live in.
I’ve never thought of my music solely like a form of entertainment. I’ve always tried to make my music get the listeners thinking. In a nutshell, for those who haven’t heard my tracks:
“METI” is a message to extraterrestrial civilisations. I have a big hope that one day, my tracks will be heard far beyond the boundaries of our planet.
“Vanished” is about getting lost in cyberspace.
“Lost Boys” is about my love experiences.
“Lucid Dreaming” is my self-analysis, my existential crisis.
“The End of Eternity” is filled with apathy and depression with a light ray of hope in the end.”
“Stardust” is out now on Spinnin’ Premium and you can grab a limited free download here: