Armin van Buuren first artist to release his Ultra set on streaming platforms
In an age where the industry is over-saturated with music, streaming platforms like Spotify, Apple Music, and Deezer reign supreme, giving consumers all the music in the world at their fingertips. For music fans, things can’t get any better. Superstar Armin Van Buuren has decided to reward his fans even more.
The customary tradition of DJ’s uploading their sets to YouTube could become obsolete in the near future, with trance king Armin Van Buuren announcing that he will be uploading his Ultra Music Festival Miami 2017 set on Spotify, Apple Music, Deezer and more, making him the first DJ to ever do so. His set which was uploaded on YouTube in late March, has already racked up 1.5 million views. Additionally, the feat ensures that Armada Music, the Amsterdam-based record label facilitating the upload, will be the first record label to make an Ultra Music Festival set available on streaming platforms. A milestone achievement for both parties.
Already adding to his legendary status, the decision to appeal to an ever-growing music streaming market, proves to be an intelligent one. Spotify, the biggest of the music streaming platforms, has surpassed 100 million users, and 50 million paid subscribers, which is up from 30 million paid subscribers in 2016. With access to over 30 million songs, and $5 million paid out to rights holders, Spotify shows no signs of slowing down.
Preview Armin’s set in Spotify below, or purchase tracks from iTunes here.