IMS Report: Streaming Statistics – A take on the global division of online Dance music streaming
The International Music Summit, which is a multi-day electronic music conference in Ibiza, just finished taking place this week. Today, the Pete Tong-founded conference released their annual IMS Business Report, which features new information regarding the business side throughout the entire industry.
Over the past half-decade, Latin America has played a crucial role in the development of the electronic music scene. From 2012 to 2016, the number of paid subscribers to music streaming services jumped from 68 million to 112 million, which is an astounding 65% growth rate. Over the last two years, Latin America also pulled in the highest recorded music industry revenue of any region with 12% while the global rate was about half that at 5.9%. The next highest region was North America with 7.9% and then Asia/Australasia with 5.1%.
When referring to the music streaming service, Spotify, the United States leads all countries around the world with the most total electronic music streams through the app. However, they fall well below the average global market share of electronic music listening while countries in Europe and Asia maintain the highest percentages. In total, Spotify accumulates over 12 billion streams per month for solely electronic dance music.
In the last year, electronic dance music rose to the fifth most popular genre in the United States as only Rock, R&B/Hip-Hop, Country and of course Pop music are ahead of it. While it may not be the most popular genre, EDM leads the category of streaming sales with about 57%. For Germany, dance music soared to 7.0% of dance music share, which is about double than what it was back in 2013 allowing the genre to reach the top five in genre sales. On the other hand, dance music in France leads all radio play with almost 30% of music being played is EDM. France’s streaming percentage comes up to about 22%, which is second only to the rap genre.
Check out the full International Music Summit business report here.