The Chainsmokers partner up with Tommy Hilfiger

In a bid to continue their global expansion, The Chainsmokers have teamed up with fashion industry leaders Tommy Hilfiger for a major fashion deal. The EDM duo have been named the official brand ambassadors for Tommy Hilfiger menswear collection. They join the ranks of Usher, Mark Ronson and Britney Spears; who all have previously represented the fashion giants.

Hilfiger shed light on why the coveted duo were picked for the role in an official statement.

“I admire the way they have carved out a new niche that fuses indie, pop, dance and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy — their talent, optimism, unique sound and effortless cool have made them stand out in the music world.”

Alex and Drew:

“Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions.”

Below, the two can be seen dressed in the world famous brand as they perform at ABC‘s Good Morning America.