deadmau5: “I know how to save Soundcloud”

Never one to shy away from sharing his point of view, opinionated Canadian superstar deadmau5 has taken to Twitter to explain his plan for saving Soundcloud. The music sharing and streaming site is in severe trouble right now, with recent We Rave You news revealing that the site may soon be forced to close down.

But the ‘Strobe’ producer, says he knows how to prevent such closure of the Belgian company, which recently let 40% of its staff go. The electro DJ and producer launched into a multi-tweet rant, where he claimed the company should instead have made itself a licensing platform for independent labels and artists. As he points out, any “free” service comes with some kind of hidden fee.

He goes on to say, in typical deadmau5 fashion, that:

“In summary, sure. I could turn the SoundCloud sh*tshow (sic) around with a decent team. But why fix someone else’s f*ckup (sic) after paying for it?”

Check out the series of tweets from the ‘Sofi Needs A Ladder’ producer below, and let us know your thoughts on this issue. Does the Mau5 make a valid point? Or this another case of classic Joel’s social media antics?

Discovering talent on Soundcloud to me is like taking a chick on a date and she's on instagram all day. I'd rather deal with a person.

— Goat lord (@deadmau5) July 14, 2017

And I'll tell you what's going to happen, it's going to the highest bidder or tanking indefinitely… neither option benefits indie artists.

— Goat lord (@deadmau5) July 14, 2017

First of all, I'd put money into securing the service, and stop collecting user data outside of userIDS, then I would rebrand it. https://t.co/tiX89agR3M

— Goat lord (@deadmau5) July 14, 2017

From there, indie artists can then continue to use the platform without being buried by "sponsored content" from whore mongering labels

— Goat lord (@deadmau5) July 14, 2017

Uploaded content can still be screened by most "published music" algos to prevent users from uploading someone's published works. https://t.co/c7EYEFd2cf

— Goat lord (@deadmau5) July 14, 2017

Well there's the rub. A free service is good and great, but data services and hosting isn't free… so you have to get creative there. https://t.co/3IzkqQvH7d

— Goat lord (@deadmau5) July 14, 2017

This is the single smartest thing anyone has ever said about "free services" on the internet. Ever. This is all you need to know. https://t.co/Do5jAYdryL

— Goat lord (@deadmau5) July 14, 2017

I think you could provide a SoundCloud-like environment by involving label investments, agency subscriptions…

— Goat lord (@deadmau5) July 14, 2017

Has no one ever thought of charging the major labels to use the site as a bespoke / staffed music resource for new acts? Okay.

— Goat lord (@deadmau5) July 14, 2017

Like fuckin charge Spotify to have liscense to the users catalogues on liscense to rebroadcast music. They can pay artists and site fees.

— Goat lord (@deadmau5) July 14, 2017

In summary, sure. I could turn the SoundCloud shitshow around with a decent team. But why fix someone else's fuckup after paying for it?

— Goat lord (@deadmau5) July 14, 2017

It might have been worth pointing out that sc is a Berlin based company and they manage to dodge a ton of US copyright laws… but ☕️?

— Goat lord (@deadmau5) July 14, 2017