Since being awarded the prestigious title of world’s number one DJ, Robbert van der Corput has fast become one of dance music’s most recognized faces. The Dutch superstar, better known as Hardwell to fans around the world, has continued to amass an ever-growing following through his trademark big room sound being unleashed on fans, at the world’s biggest festivals.The 29-year-old DJ from Breda in the Netherlands, further continued with his impressive ascent to the very top of the industry, recently being awarded ‘Best International DJ’ as well as ‘Best Big Room Artist’ at this year’s Electronic Music Awards, Co-produced by legendary Brittish DJ/Producer Paul Oakenfold.
In recent years Hardwell’s accolades included being immortalized with a wax figure made in his image, currently being displayed at Madama Tussauds in Amsterdam, alongside familiar faces in the like Afrojack and Armin van Buuren. Hardwell’s professional relationship with Van Buuren has seen him soaring to even higher heights, with the announcement of their ‘Two is one’ partnership at this year’s AMF, arguably the most anticipated performance during the Amsterdam Dance Event.
Hardwell recently took to social media, with a somewhat mysterious post entitled ‘ECLIPSE’, tweaking the interest of his many followers with a post simply stating “Message me the word ‘ECLIPSE’ to find out what’s happening”. The secret behind ‘ECLIPSE’ has since been revealed, with Hardwell announcing a special chance to win a golden circle ticket to the launch of his brand new fragrance, which will be launched October 20 at Douglas in Amsterdam. The release of his own fragrance further proves that electronic dance music has fully emerged itself in the popular market. While the announcement has come with a fair share of criticism from a multitude of fans, the bold move will certainly serve as a unique marketing tool for one of dance music’s brightest stars.
A demo of the fragrance with its signature mixer style cap can be seen below.