DJ Snake teams up with Beats By Dre for #AboveTheNoise Ad campaign
Undoubtedly one of the biggest names in dance music, DJ Snake’s career has had some remarkable milestones. And while his name is now in the spotlight, Snake’s life before fame may be a lot different to what his fans expect. From the streets of Paris to the mainstages of the world’s biggest festivals, Snake has teamed up with Beats By Dre to tell his life story in his own words as part of the headphone manufacturer’s #AboveTheNoise latest marketing campaign to coincide with the launch of their Beats Studio3 Wireless Headphones.
Almost guaranteed to surprise as well as motivate, the video explains DJ Snake’s road to success and the daily grind that it takes to move from bedroom producer to international artist. Speaking about his performance at the Arc de Triomphe, where he scaled one of his home cities most iconic structures for a special mix, Snake explains:
“PLAYING THE ROOF OF THE ARC DE TRIOMPHE WAS A MOMENT I WANTED TO KEEP FOREVER SO WHEN BEATS ASKED ME IF THEY COULD MAKE A SHORT FILM ABOUT THAT NIGHT, AND MY JOURNEY TO THAT POINT… IT WAS EASY TO SAY YES.”
Check out the fascinating video below, as well as Snake’s latest single ‘A Different Way’ together with Lauv.
Photo credit: Rukes.com