Aiming to establish itself as the defining film of the electronic music genre, ‘What We Started’ will premiere on Thursday 22nd March in Miami, as part of the Miami Music Week celebrations. Through an artfully crafted narrative, powerful cast of superstars and stunning visual techniques, the film delves into the highly popular world of electronic dance music, providing backdoor access to a widely misunderstood, self-driven and well-insulated industry on its way to global domination.
Specifically, and with unprecedented access, the film follows industry pioneers, like Carl Cox, who are juxtaposed by the journey of a young, superstar of today, Martin Garrix. These dichotomous journeys of past and present are carefully interwoven to illuminate all viewpoints and highlight the momentous and groundbreaking time that electronic dance music is experiencing presently, while also leaving open the question of what will happen next for this incredible genre of music.
You can catch a trailer for ‘What We Started’ below, which was produced by Pete Tong, and features an all star cast, including Erick Morillo, Moby, Sasha, Louie Vega, Richie Hawtin, David Guetta, Afrojack, Tiesto, Paul Oakenfold, Usher, Ed Sheeran, Seth Troxler, Jamie Jones, EDC founder and CEO Pasquale Rotella and many more.