Beats by Dre announce NBA partnership

This week it was announced that the Apple owned Beats by Dre are now the official headphones of the NBA, this deal is for multiple years and includes an all encompassing marketing and merchandising partnership for the NBA and all its affiliates (WNBA, USA Basketball, and G League). The idea is that Beats by Dre will add an array of audio equipment and class to the league, looking to put numerous side deals in place with individual NBA teams and of course individual players. Beats already has an extensive list of players sponsored such as LeBron James, Draymond Green, James Harden and more.

This is Beats first official partnership with an entire sports league and will without a doubt open many doors for Apple as a whole. We don’t know the monetary details of the deal but we can only imagine it was a hefty sum of money given the NBA earns over $1 billion a year according to an IEG Sponsorship Report.

You can check out the official NBA and ad below.

(BA Hons Journalism), 30, London. NCTJ-accredited journalist and dance music lover specialising in interviews, features, editorial work, and reviews.

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