Following the possible collaboration between Swedish House Mafia & Nike surfacing back in May, rumours surrounding the group’s comeback have skyrocketed. Now, the hype is reaching new heights, after more teasers surfaced in the trio’s home city of Stockholm.
The video below shows the trio’s famous 3 dots logo appearing on an electronic billboard in Stockholm, as onlookers unmindfully walk past. In addition to this, another advert was on display. An advert, displaying Google searches of the phrase “Swedish” with “Swedish House Mafia” developing because the 1st advised end result.
However, this little teaser has proven to be one of their more subtle hints. Back in July, Axwell Λ Ingrosso‘s digital ‘Dancing Alone’ billboard in Stockholm featured a “glitch” that briefly switched to a loading sequence that flashed three dots. These dots allude to Swedish House Mafia’s signature symbol.
While no additional details have yet been disclosed, the trio’s excellent marketing approach implies the group’s return is imminent. Steve Angello, who recently performed at Ultra Mexico, confirmed the trio’s return, by exclaiming “Mexico, “I’ll see you next year with Swedish House Mafia!” upon finishing his set.
Check out the cheeky teasers below and keep up to date with all things Swedish House Mafia here.
Swedish House Mafia teasers are all over Stockholm ⚪⚪⚪
Posted by We Rave You on Tuesday, October 16, 2018