One of the most successful artists of our generation, Lady Gaga, recently took to her over 36 million Instagram followers to announce her brand new beauty brand ‘Haus Laboratories’. In the advert Lady Gaga says:
“The last thing the world needs is another beauty brand… but that’s too bad.”
She also spoke to The Business of Fashion news site, and explained why she chose to work exclusively with Amazon for this brand:
“If it’s not perfectly in line with what they do… they’ll be like, ‘Can you just change half of the equation?’. The answer is no. No deal. No message of self-acceptance, no deal. [The deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty’.”
The advert itself features Lady Gaga alongside several other models and the soundtrack which accompanies the ad is produced by Tchami, Boys Noize and Bloodpop. The soundtrack sounds distinctly electronic and sets the tone perfectly for the video, also featuring many variations to keep it interesting throughout.
Haus Laboratories will launch exclusively on Amazon this September, with preorders available from this Monday. Be sure to check out the advert on Instagram below and let us know what you think of the soundtrack.