Spotify, one of the biggest streaming services in the world, with more than 200 million listeners tuning in from across 75 countries, just released a new feature – Spotify for Podcasters. The tool has been in the beta version and development for quite some time now, adding and improving different functions. Its day has finally come, making it possible for podcasters from all around the world to see data like what listeners’ music taste is, age, gender, location, and how long they listened to a particular episode. Compared to their rival Apple, which offers some analytics to their users, this is the most detailed information podcasters likely have about their audience.
So what’s making all of this possible? Spotify acquired two major podcast companies back in February, Anchor and Gimlet Media and is clearly making big steps toward the top, signing huge names to produce exclusive content for their podcast services like Barack and Michelle Obama. They already have more than 450,000 shows available as a part of their catalog and are available globally, which makes it possible for any podcast creator to sign up for dashboard access. The company says:
“With so many podcasts out there, it’s more important than ever that you have the data you need to help you understand and grow your audience, that’s exactly what your dashboard is designed to provide.”
Spotify for Podcasters can be compared to Spotify for Artists, which gathers data about the listeners pretty much the same way, because every Spotify user requires an account to listen, where they’ve provided basic demographic data about themselves, as well as their music listening habits. Their idea is to mirror everything that they are already offering musicians and to implement some new features, made specifically for podcast creators.
For now the most popular podcasts on the platform are the ones with different musical guests, but that is very likely going to change, once the platform gets more known for their broad spectre of podcasts that they are offering. Make sure to check it out the next time you use Spotify and maybe even test out their new tool if you are a content creator.