Eric Prydz

Eric Prydz: “It was for the best that I was removed from Swedish House Mafia”

After launching Pryda 15 Vol III, Eric Prydz recently sat down with Zane Lowe on Apple Music Beats 1, ahead of his first episode of EPIC Radio since 2017. Discussing a range of topics throughout the interview, Pryda (aka Eric Prydz) told the former BBC Radio 1 presenter about his split from the Swedish House Mafia project, after the group initially started as a four-piece, alongside Axwell, Steve Angello, and Sebastian Ingrosso. Explaining that they had differences in the styles of music they wanted to pursue, Eric added:

“I was there at the start, but Swedish House Mafia then suddenly became something different. Ax, Seb and Steve decided to take that project on, and, it was the four of us, we all grew up in Stockholm together, we were best friends. All had studios in the same area, and we were making this new type of electro house and I was a part of that. I think the best thing happened, which is that I was removed, and moved to London, and the way I looked at music was quite different from what they liked. But I’m so proud of them.”

You can catch the moment Prydz talks about his SHM origins below in this exclusive Apple Music interview:

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Making the switch over from an established career in sports journalism to the world of dance music in 2016, Jake Gable has cemented a spot as one of the industry's most in-demand names during his tenure to date. Working on highly successful press campaigns for the likes of Tiësto, MK, and many more during his time at one of London's most premiere PR outfits, Gable has also proved his hand as a skilled journalist, interviewing acts such as Oliver Heldens, Martin Solveig, NERVO, and many more at international events like EDC Las Vegas, Tomorrowland, Creamfields, and Amsterdam Dance Event. Working tirelessly as the CEO & Founder of UK company The EVENT, Gable also doubles up as a tour manager, playlist curator, dance music influencer, and DJ, under his JK-GBL alias. Further adding strings to his bow as a freelance copywriter - where he has worked for numerous iconic artists such as Axwell, and labels, such as Third Party's Release Records - Gable is best known for producing two of the biggest editorials in We Rave You history; The first a breaking news story on Swedish House Mafia's return at Miami's Ultra Music Festival in 2018 (a world exclusive), and the second titled 'Avicii: The Truth...', an inquest into the EDM star's passing, published less than 24 hours after his death.

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