Porter Robinson releases Virtual Self clothing line in collaboration with Chloma
Since debuting his Virtual Self project in 2017, Porter Robinson has been able to explore the darker, more hyped-up and almost futuristic side to his musical abilities. The techno-like sound inspired by the sounds of the late 90s and early 2000s went down a treat with fans, and live shows became a spectacle of lasers and nostalgia with tracks from the likes of Dance Dance Revolution being played out. Although he hasn’t released new music for a while (within either of his monikers), he delighted fans with the announcement of a new high-end clothing line inspired by the Virtual Self aesthetic.Choosing the high fashion Japanese brand Chloma to collaborate with, this is a step up from the usual merchandise he sells on his store and is more like a legitimate clothing line rather than just artist merch.
Collaborating with an expensive brand means that the prices were a lot more than fans expected. With an anorak in black and white colourways, a skirt, a high-necked shirt and a parka, prices range from $150 at the cheapest and $550 at the most expensive. Also available is a Virtual Self book which features unreleased visuals from the project, titled ‘Virtual Self: UTOPIA Archive’ at $50. Definitely a step up in price from his usual clothing, the price isn’t much of a surprise when you consider Chloma’s usual prices for their items (some items sell for 18,000 yen, which is around £125 or $165).
One good thing to come out of the prices is the fact that Porter isn’t actually profiting from any of this at all. Stating on his Twitter account, all proceeds that he receives will go directly to a charity that he started up named the Robinson Malawi Fund. With the money going to direct patient care for pediatric and adolescent lymphoma in Malawi, he’s making a huge difference and using his platform for good.
You can shop the Chloma collaboration here, but act fast as some items are sold out or are close to selling out in nearly every size.
Chloma + VIRTUALSELF
— porter robinson (@porterrobinson) January 22, 2020