Spotify Artist Fundraising Pick

Spotify launches new feature ‘Artist Fundraising Pick’

The mega streaming platform Spotify has developed and launched a brand new feature called ‘Artist Fundraising Pick’ that will allow fans to make donations directly to their chosen artists or worthy causes in order to help them in this tough period for the music industry.

Besides thousands of industries that have been damaged by this pandemic, our beloved music industry has definitely been one of the ones that came off badly. COVID-19 has supposed a massive negative shake for businesses and artists. Concerts and music festivals are being cancelled and there are no positive signs that tell us this will change in the near future. Tours and performances represent on average the biggest income source for any artist, which is massively harming their economic situation, especially for those that are not big stars.

In order to do their bit, Spotify has come up with this new initiative called ‘Artist Fundraising Pick‘ available for Spotify for Artists users that will allow them to connect with their fans and manage the fundraising through their profile. Among the different fundraising payment methods we must highlight Cash App, which incentives artists to use their platform by offering to pay an extra $100 to any artist that receives a donation through their app. However, there’re more options available including GoFundMe and naturally Paypal.

With this new feature, Spotify is expanding its Music Relief Project offer fighting against the COVID-19 pandemic. This project not only involves artists but also organisations. The streaming platform is donating money to collaborative companies like MusiCares, PRS Foundation and Help Musicians. But that’s not all, they have also offered to match up the total amount of money (up to $10 million) raised through these companies they’ve joined forces with. So, if for instance these mentioned companies raised $5 million, Spotify would contribute with an extra $5 million.

Photo Credit: Spotify For Artists

Born and raised in Barcelona, Pol has always been an Electronic Dance Music fan. During his teen years, he followed several music genres being especially attracted by the melodic Progressive House. While in a trip to Ibiza, Pol was captivated by an Armin van Buuren set during his "A State of Trance" residency. At that moment he was determined to join the electronic music industry. With a background in Business, Pol worked for over a year in the consumer goods industry before pursuing his dream. Once taken the decision, he went on to work in various roles for festivals in Spain, Slovenia and Croatia such as Primavera Sound, Sonar, Ultra Europe, Hideout, Sonus and Labyrinth Open. Having acquired an MA in Music Business Management at the University of Westminster in London, Pol has worked in PR and Communications for artists like Netsky and Annie Mac. Currently, he combines his role at WRY with the one he develops at the music festival booking platform, Festicket as Account Manager. His favourite artists are Armin van Buuren, Avicii, Dubvision, Eric Prydz, Martin Garrix, Matisse and Sadko, Nicky Romero and Steve Angello.

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