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A complete guide for artists using hashtags on Instagram posts

One of the driving reasons behind today’s effective social media campaigns is Instagram hashtags. On the surface, hashtags may not appear to be very useful, yet they are critical to understanding Instagram for business. The idea of using hashtags to grow your Instagram followers seems to develop one of two contrasting viewpoints. 

You either adore hashtags and use them liberally in all of your posts, or you despise them and avoid them like the plague. The truth remains, though, that hashtags enable you to boost your posts more widely. According to Simply Measured, posts that include at least one hashtag receive 12.6 percent higher engagement than those that do not. This is the key to get free Insta likes. So that’s all there is to know about Instagram hashtags.

Use Of Instagram Hashtags

With Instagram’s algorithm constantly changing, it’s easy to become buried amid brands and ads. You may improve your game by using clever hashtags in your posts. These tags group posts together so that users can find new material and brands may reach a larger audience. These serve as a link to a collection of other entries that have been tagged with the same term.

Hashtags can be used practically everywhere on Instagram, including captions, comments, bio, Instagram Stories, and IGTV. It’s crucial to have a clear plan and keep your marketing objectives in mind while working with hashtags, as these will assist you to decide which hashtags to utilize.

Why Do You Need To Add Hashtags To Your Instagram Posts?

Though hashtags began as a passing fad, they have since evolved into a powerful tool for increasing conversions and commercial outcomes. They’re crucial for making information more accessible, increasing reach and promoting audience involvement, and keeping you informed about current events and trends.

Hashtags, which are the Instagram equivalent of SEO, aid in the optimization of your material. Your posts will be placed in a pool of comparable information, making them more discoverable. When people search for specific hashtags or scroll through similar posts for a given tag, they are more likely to find your material.

Hashtags assist you to acquire more traction, growing your audience, and reaching a certain demographic. They foster consumer connection and general communication. Hashtags are frequently used to propagate conversations about trending topics, relevant news, and current fads. 

Whether you’re interested in learning more about your target audience or competing companies, hashtags can help you keep track of what’s trending on the platform. They keep you informed about what your competitors are up to, what people are saying about your brand, and what trends you can participate in.

How To Use Instagram Hashtags?

In the description of every Instagram post, you should include up to 30 relevant hashtags. You do this to make it easier for people to find your material. For example, if you share a photo of yourself soaking in the sun on a yacht, you might use the hashtags #summer, #travel, and #yachting, as well as other related terms.

Following that, Instagram will organize your post based on your tags. Individuals who dig for any of these terms will come across your post (At least until there are too many new posts including them, pushing yours farther below people’s feeds).

Different Types Of Hashtags

Though there are many ways to utilize hashtags to promote your business, it’s critical to stay true to your brand’s voice and the interests of your target audience. Even if you want to be daring and unique with your hashtags, they must be relevant to your posts in order to be effective. Here are different types of Hashtags that you can use in your posts.

  1. General 

Most views, likes, and searches are generated by trending hashtags. 

Trending hashtags are usually about breaking news and trending subjects that consumers can’t get enough of, therefore it’s critical to discover methods to connect these trends to your business and participate in the discussions.

Time-sensitive hashtags, such as those related to holidays, seasons, or current events, receive a lot of attention. Including these in your posts will allow you to show off your brand’s personality, increase brand awareness, increase interaction, and earn new followers and potential consumers. To obtain more ideas on general hashtags, look through a list of the most popular and top hashtags.

  1. Industry-specific

Tags that are effective relate directly to the target audience. You won’t get lost in the shuffle because these hashtags aren’t as popular as the usual ones. They are, nevertheless, specific enough to reach your particular market as well as those that are actively browsing for your material.

If you’re a travel organization, for example, you’ll want to reach out to folks who are especially looking for guides rather than simply general travel photos. As a result, instead of #Travel, which has over 450 million posts, you can use #TravelGuide.

  1. Brand-specific

These help to advertise your company, boost user-generated content, raise brand awareness, and strengthen your brand identity. Keep it brief and sweet so that your branded tags are easy to use and remember. These might be as simple as your brand name, tagline, or product name variations.

How To Find The Right Hashtags For Your Post?

The idea of utilizing up to 30 hashtags in every post may seem overwhelming at first. This is especially true if you understand you won’t be able to use the same set of hashtags on every post. If you routinely post to your Instagram account, you’ll need to amass a large hashtag library. For each post you publish, you must choose the most relevant group.

You can find appropriate hashtags in a variety of ways, including:

  • Make use of Instagram’s search feature. Select the Tags tab and type in a keyword that is related to your post. After that, Instagram will generate a list of hashtags. Look for tags that are relevant, have a respectable amount of usage, and aren’t so popular that your postings will vanish rapidly.
  • Use the hashtags that your industry’s influencers use.
  • Examine your competitors’ postings and copy their non-branded tags. However, before you use the hashtags, double-check that they aren’t part of one of their campaigns.
  • Examine posts that make use of hashtags you’ve determined to be effective. What additional hashtags are these tweets aiming for? Would any of these tags be beneficial to your company’s image?


Hashtags are crucial to Instagram’s success. These can help you reach a larger audience, increase engagement, create a community, and much more. People will be more inclined to engage with your posts if they use hashtags because they are exactly what they want or are related to what they’re looking for. With these suggestions and strategies, you’ll be well on your way to increasing the number of people who see your Instagram posts.


Image Credit: Claudio Schwarz on Unsplash

Acting as the CEO and founder of the site, the highly successful entrepreneur soon saw his team grow meteorically under his stewardship, amassing more than 1 million followers across the brand’s platforms. In addition, working with esteemed global entities such as Tomorrowland, AMF, EXIT Festival, Ushuaïa, Hï Ibiza, Parookaville and many others festivals and clubs aswell as some of the world’s most reputable record labels, artists and agencies.

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