How to Build Followers on Instagram?

Instagram is one of the most prominent social media platforms today, and most creators look forward to increasing their number of followers.The benefits of having a large following are numerous; you have a higher chance of getting more user engagements. The more people follow you, the more Likes, Comments, Shares, and Saves you get, and this can improve your brand awareness over time.

However, as important as this is, building followers is not always a walk in the park, especially with the increasing number of competitors today. What, then, do you do?

You need to take active steps to grow your audience, and in this article, we have provided a guide on how to build followers on Instagram.

9 Effective Ways to Build Followers on Instagram

Building followers on Instagram requires some work, and below are some effective ways to do that.

1) Optimize Your Profile

The first thing you must do is to have a complete and visually appealing Instagram profile. This is what a user first stumbles on and one of the determining factors for following your account.

This includes your name or how you’d love to be addressed, a clear-quality profile picture, a compelling bio, and a link to your website or store. Your brand identity must be clearly defined from this brief information.

You can also include calls to action within the bio, for example, asking them to click the link on your profile. This includes “visit the link to learn more,” “click the link to purchase,” “visit store via the link below,” etc.

Another example is encouraging users to send a DM for more information if that is more sustainable for you.

2) Find Your Target Audience

Finding your target audience is one of the quickest ways to gain followers, as it helps you focus on creating content that converts. Create quick audience personas to guide you as you work on your content strategy.

Ask questions such as:

  • Who does this page primarily cater to?
  • What do they do?
  • Where do they live?
  • What are they interested in?
  • What are their challenges?
  • When and how do they use Instagram?

Knowing the answers to these questions will guide you on how to build your page to attract the kind of people you want.

If you know your target audience, it means you can also tell where they spend most of their time on Instagram. Look for relevant hashtags within your industry and include them in your content, so they can find you.

Also, analyze your competitors’ followers and see how they cater to their audience. You can also look out for things they are probably not doing right and incorporate them into your strategy to pull in more followers.

3) Post Quality Content Consistently



To attract and retain followers, you need to consistently post quality content on your Instagram feed. Work on incorporating the different types of content per time, whether it is a single post, a carousel, reels, or general videos.

Each post should be visually appealing and engaging content in line with your brand goals that resonate with your audience. Quality content drives engagement and reaches a wider audience outside your page.

This is also why you need a content calendar, as you have to be deliberate about each post. Have a regular posting schedule to ensure every content is published at the right time, specifically when your audience is most likely to be online and navigating the app.

Use scheduling tools to create in bulk and plan ahead of time. If you get this right, you will see noticeable changes over time as it increases your following and user engagement.

4) Use Relevant Hashtags

Instagram hashtags help you connect with more people and expand your audience. However, it shouldn’t be done mindlessly, where you insert random hashtags just to fill space.

For impact, you must consider the relevance of each hashtag. Do your research and check for popular hashtags in your industry that will perform. Mix broad and popular hashtags with niche-specific ones to get more results.

You can have a branded hashtag and encourage more people to use it to help you connect with a wider audience. Instagram does not permit the usage of more than 30 hashtags in a post, so you must focus on choosing the relevant ones only.

5) Utilizing Instagram Features

Instagram is designed to help your page grow if properly utilized. Features such as Stories, Reels, and Live videos can be used to your advantage.

Instagram stories disappear after 24 hours but are also a great way to constantly engage your audience and increase followers.

With Reels, you get to use music that anyone from anywhere can tap on and stumble on your content. It is trend-given and makes your content relatable while engaging your audience.

Live videos help you engage with your audience and chat with them. By giving your viewers a shout-out and answering questions in real time, they are more likely to follow your account and engage with your posts.

6) Collaborate with Others

The right collaboration can entirely change the game for your brand. This is one gold mine in the entertainment industry that you should tap into, especially as an influencer, brand, or business owner.

Reach out to other users in your niche and propose your idea to them. Preferably, start with people you are already familiar with and engage their accounts. This will help you gain more followers as you tap into each other’s pool of followers.

Ideas for collaboration include Instagram Live, a shared reel, or a short video discussing a topic in your field. What you choose to collaborate on depends on you but ensure that at the of the day, both parties are benefiting from it.

7) Run Contests and Giveaways

Growing your Instagram will sometimes come at a cost, but who doesn’t love the idea of getting something valuable for free? Most people will readily jump at the offer without thinking twice, and this is one great way to attract new followers.

Announce a contest or giveaway on your page with clear rules. The rules could include following your account and inviting friends to do the same. This improves engagement and brings you more followers.

Share the link to the post on your other social platforms to get more responses. In the end, the winner carts away a valuable prize, and you have more followers in return. It’s a win-win.

8) Analyzing Your Instagram Performance

It is important to measure your Instagram growth over time. This helps you determine how the Instagram algorithm is working for you based on your efforts so far and what you can do better.

Key things to track include follower growth, engagement rate, and post-performance. Check the analytics on your profile to measure the changes over time. Gather the results and factor them into your content strategy moving forward.

9) Buy Instagram Followers



While increasing your Instagram followers can help enhance your online presence and credibility, buying Instagram followers can be a popular strategy to achieve that quickly. However, finding a reliable and trustworthy source to buy Instagram followers can be a challenge. That’s where Media Mister comes in as an authentic social media service provider offering 100% genuine plays, a high retention rate, secure payment, and a money-back guarantee.

By opting to buy real Instagram followers from Media Mister, you can quickly and safely increase your follower count, attracting more organic followers and boosting engagement rates. This, in turn, can lead to greater visibility and potential business opportunities. Media Mister’s easy and simple process to buy Instagram followers makes it the go-to choice for those looking to increase their online presence. So, if you’re looking for a safe and reliable way to buy Instagram followers, Media Mister is your best bet.


While building followers on Instagram can sometimes prove difficult, you shouldn’t focus on just getting more people. Start with your already existing followers and seek ways to deliver authentic content that they can engage with. This will subsequently grow your following.

The tips shared in this article are tested and trusted ways to see results on your Instagram account.

Acting as the CEO and founder of the site, the highly successful entrepreneur soon saw his team grow meteorically under his stewardship, amassing more than 1 million followers across the brand’s platforms. In addition, working with esteemed global entities such as Tomorrowland, AMF, EXIT Festival, Ushuaïa, Hï Ibiza, Parookaville and many others festivals and clubs aswell as some of the world’s most reputable record labels, artists and agencies.

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