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5 Fantastic Ways to Create a Sense of Occasion Around Any Event

Even though there are people who think of all the events in their life as occasions, not everyone has the same glass-half-full approach to life.

For instance, when was the last time when you felt joy attending a corporate party? Or when was the last time when you actually celebrated your birthday? 

Events can feel stiff and formulaic, but if you build a sense of occasion around them, things change for the better. That’s because occasions are fun and memorable, and the people who get involved are more than happy to network and enjoy the experience to its fullest. 

The good news is that almost every event can be turned into an occasion. Whether it’s a business or a work-related event or a more personal one (like a birthday or a wedding), you can shift things around and make sure everyone is having a good time. 

But if you’re out of ideas, don’t worry – we put together a short list of ways anyone can make an occasion out of every event.

1. Create a Bit of Buzz

Social media is a great way to spread the word for both personal and corporate events. 

Personal events have a bit of an advantage because you know (or at least you should) your target audience and can get in touch directly. Even so, if you want to make sure everyone knows about the event, it’s best to start the conversation at least a month in advance (for small parties). 

For corporate events, you should start posting on social media and blogs as soon as the venue for the event is confirmed. This will get the word of mouth going and help build up the conversation as you get closer to the day of the event. 

2. Make a Good First Impression

If you want guests to have pleasant memories of your event, start with a stellar first impression. As people, we are very perceptive to the first few seconds of an encounter. This means that you may not be able to change a bad first impression.

In the case of a formal event, the first impression is formed during the process of greeting the guests, so make sure to have highly qualified staff at the entrance. For more casual events, it’s still important to welcome your guests in a warm and pleasant way. This way, they can relax from the beginning of the event and enjoy the show.

3. Make Some Noise

Every event can be lively with some quality music, so make sure to prepare a playlist (if you don’t have live music) that fits the occasion and the guests’ general preferences. Also, check to see if the venue has a high-quality audio system. 

Music is also a must-have for a garden party or a casual event with fewer and less pretentious guests. Of course, you should have some good audio equipment at the location, especially if you plan on giving a legendary party. Just don’t forget to let your neighbors know.

4. Design Unique Thank-You Gifts

Most corporate or formal events will give you a pen or a notebook with their logo on it once the event is over. However, these so-called gifts are not the most exciting, and most end up stashed in some drawer somewhere.

The good news is that you can turn things around by coming up with more interesting gifts and props that people will actually want to use or treasure. For instance, corporate events can offer discount cards (which attendants can use for purchases), treats, or small items that fit the theme. 

On the other hand, if you want people to remember your birthday party or wedding, you can create unique gifts, like photo cards personalized for each guest. The good news is that it’s quite easy to design your photo card online. All you have to do is follow a few easy steps, and your cards will be ready!

5. Work on the Atmosphere

Both formal and informal events can benefit from a pleasant combination of colors, lighting, and sound. Plus, if you set a flexible theme, people can have fun with it and put their creativity to the test.

Sure, you should adjust the tone of the event to the topic, but you can still have some fun with it!

Wrap Up

At the end of the day, remember that occasions bring people together and foster connections and conversations. 

To do so at an event, it is important to ensure that everyone feels included in the event and that it is something they enjoy. An occasion is an opportunity to develop a dialogue and share an interest while also encouraging participation. If done correctly, it can create moments that last beyond the initial event.



Photo by Simon Boxus on Unsplash

Acting as the CEO and founder of the site, the highly successful entrepreneur soon saw his team grow meteorically under his stewardship, amassing more than 1 million followers across the brand’s platforms. In addition, working with esteemed global entities such as Tomorrowland, AMF, EXIT Festival, Ushuaïa, Hï Ibiza, Parookaville and many others festivals and clubs aswell as some of the world’s most reputable record labels, artists and agencies.

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