Jimmy Iovine predicts the future landscape of tomorrow’s music industry
Jimmy Iovine, half the co-founders at Interscope Records and partner of Dr. Dre in Beats Electronics (formerly Beats By Dre) recently gave his insight on the potential future of the music industry on Consequences “UNCUT” podcast. Iovine says “a lot of artists are taking their foot off the gas in the record-making category.”
When asked on his thoughts surrounding the rising use of Artificial Intelligence in music creation, Iovine seemed to have less personal opinion on the matter, rather detailing how envisions the current state of the music industry to continue:
“I’m not saying it’s good or bad, but I think AI is going to be massive in songwriting on many levels,” he said in response. “One, on a very basic level, if somebody is stuck and you want to experiment and get an idea. Two, is that not everyone, but too many people today are making records for TikTok.”
Though Iovine shows how AI can be integrated in more holistic creative practices, the mogul explains how he feels AI will be more problematic for the industry because of how arts are creating songs today.
“They used to make records for radio, but now it’s TikTok. That’s why all these pop records sound exactly the same. So if you’re making records like that, making records with this formula, then you’re going to start seeing big hits written and recorded with AI.”
Iovine believes that the growing markets that music holds spots in is creating more opportunities for artists to grow financially, but it is causing them to change how they go about making music.
“Artists are making so much money in so many different places, which is fantastic, but after they have a hit record, they can earn a lot of money on Instagram and all this stuff,” he said. “I feel that a lot of people, a lot of artists, not all, but a lot of artists are taking their foot off the gas in the record making category. And that’s affecting the quality of the work. And I think you’re seeing that in a lot of different genres right now.”
The AI argument is one that has been at the forefront of many venues of creativity today. Those in the music industry are among those at the forefront with their hands on both tools and issues stemming from AI’s part in the medium. It is an issue that has touched both music industry moguls and producers alike. Earlier this year David Guetta weighed in, highlighting some of the varied benefits he as an artist can garner through certain uses of AI, but how it can also create other issues.