Alison Wonderland launches new cruelty-free, vegan beauty line, FMU Beauty

Renowned Australian DJ, producer, and visionary entrepreneur Alexandra Sholler—better known as Alison Wonderland—continues to expand her empire with the launch of her new beauty line, FMU Beauty. With Electric Daisy Carnival Las Vegas on the horizon, Wonderland introduces a selection of cruelty-free, vegan, and inclusive products designed to provide high-quality and customizable options for self-expression. To celebrate FMU Beauty’s launch, she will host a surprise pop-up activation at AYU DayClub on Sunday, May 19, following her performance at EDC Las Vegas’s Kinetic Field stage on Saturday, May 18.

With a career spanning over a decade, Alison Wonderland has consistently pushed boundaries and redefined success in a male-dominated industry. Known for her unique blend of talent and entrepreneurial spirit, she has maintained the admiration of her loyal fanbase and the respect of industry peers. Many consider Wonderland the blueprint for artists who wish to shatter the ceiling of their artistry and pursue other creative endeavors successfully.

Wonderland initially coined the phrase F*ck Me Up On A Spiritual Level (FMUOASL) to represent her highly-demanded merch line, which offers a selection of t-shirts, accessories, candles, blankets, home goods, and more. Since then, she has expanded her FMU empire with the launch of her record label, FMU Records, and now, the next iteration unfolds with FMU Beauty. This latest venture continues her trend of innovative and boundary-pushing projects, solidifying her status as a multifaceted artist and entrepreneur.