Zedd to host pop-up rave in New York City bodega: Location revealed through clues

5® gum is set to host a one-of-a-kind pop-up rave in a secret New York City bodega, headlined by GRAMMY® Award-winning DJ Zedd. Scheduled for August 22, this exclusive event will, therefore, welcome only 25 fans who manage to uncover the hidden location. Consequently, this unique experience aligns perfectly with 5 gum‘s mission to stimulate the senses and inspire adventure.

Maria Urista, Vice President of Gum & Mints at Mars, explained, “For the third year running, 5 gum is excited to offer fans an immersive experience that blends the excitement of music with a unique setting. Collaborating with Zedd, known for his adventurous spirit, makes this event even more thrilling. It’s a rare chance to be part of something truly special.”

To gain access to this rave, fans must solve a series of clues released on 5 gum and Zedd’s social media platforms. The first 25 people to decipher these hints and visit the bodega on August 22 will receive a glow-in-the-dark 5 gum x Zedd pack, which serves as their ticket to the night’s festivities. Attendees will also get a sneak peek of tracks from Zedd’s upcoming album, TELOS, set to drop on August 30.

Zedd expressed his enthusiasm, saying, “I love surprising my fans, and performing in a New York City bodega will definitely be a memorable experience. Partnering with 5 gum to create this special event is incredibly exciting, and I can’t wait to share my new music with everyone.”

For those who don’t make it to the rave, 5 gum is offering another chance to win. Fans can enter to win $500 towards Zedd’s tour tickets or exclusive merchandise by visiting www.5gum.com/Zedd from August 26 to September 6. Keep an eye on www.5gum.com for real-time updates and hints.