Insomniac Events teases new venture with Tomorrowland

Renowned as one of the largest promotors of electronic music in North America, Insomniac Events delivers a wide variety of festivals and events throughout the calendar year. In a surprising move, the brand shared an image of another iconic entity within the dance community via social media.

Every year, across North America, fans anxiously await the announcement of massive events such as Hard Summer, Beyond Wonderland, and EDC Las Vegas. These serve to bring some of the biggest names in dance music to America and help deliver some of the most exciting festivals throughout the year. Of course, they all share the support of the largest promoter in the region, Insomniac Events, pulling the strings and organizing these events year after year. While these events, alongside the many smaller shows and club dates, make Insomniac a major play in the genre, their is still one brand that certainly stands atop the dance music hierarchy.

View this post on Instagram

A post shared by Insomniac Events (@insomniacevents)

In the post to Instagram, the team at Insomniac shared an image of the iconic Tomorrowland symbol, created by drones, high above a the main stage of the annual summer festival. While the Tomorrowland brand isn’t directly tagged in the post, the image and the caption, ‘Live Today, Love Tomorrow, Unite Forever.’ certainly have the internet in a frenzy trying to decipher the meaning of this. Many are hoping for a return of TomorrowWorld, the North American version of Tomorrowland that ceased operating after a controversial 2015 edition in Georgia.

Not to be outdone, Tomorrowland has matched Insomniac’s post with one of their, displaying the Insomniac logo in similar fashion with the caption, ‘All Are Welcome Here.’ With details still kept under wraps, it is an exciting time for rumors to swirl before the big reveal between these two dance music entities.

View this post on Instagram

A post shared by Tomorrowland (@tomorrowland)