Deadmau5, real name Joel Zimmerman, recently sold his entire music catalogue. This extensive deal also included his record label, mau5trap. Zimmerman has openly shared his reasoning behind this significant transaction.
In recent interview with Billboard Canada, he cited the ongoing management as a key factor. “It was time to just let it go,” he explained. Overseeing a vast collection of thousands of tracks requires substantial effort. He described the process as a “hassle.” This sale effectively frees him from those administrative responsibilities.
The catalogue and mau5trap were acquired by Create Music Group (CMG). The deal is valued at over $55 million. deadmau5 expressed considerable confidence in CMG. He has a long history with CMG co-founders Jonathan Strauss and Alexandre Williams. Their working relationship spans nearly two decades. “We didn’t need to look far,” he noted, when considering a suitable partner.
A primary objective for Zimmerman was to broaden his music’s reach. He believes his work will now “reach more” listeners. CMG possesses the infrastructure to achieve this goal. They plan to remaster existing tracks. They will also pursue new licensing opportunities. This includes expansion into areas like gaming, virtual reality, and live-streaming platforms. This strategy aims to ensure his older material remains relevant.
This sale is not a step towards retirement. Instead, it represents a strategic reinvestment. deadmau5 intends to use the funds from the sale to finance new productions. This commitment indicates more new music will be forthcoming. The transaction provides financial security. It also offers increased creative freedom for his future projects.
His decision aligns with a growing industry trend. Other prominent artists have also sold their music catalogues. For deadmau5, this allows him to concentrate solely on creation.
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