Live Nation CEO Michael Rapino sparks backlash after calling concert tickets ‘underpriced’

Michael Rapino, the CEO of Live Nation, has reignited one of music’s most heated debates after declaring that concert tickets remain “underpriced.” Speaking at CNBC’s Game Plan conference in Los Angeles, he argued that live music offers unmatched value compared to sports and other entertainment. However, the remark immediately fueled anger online, with fans accusing him of ignoring the financial strain of attending shows.

During the session, Rapino compared the cost of concerts to high-profile sports events. “Music has been underappreciated,” he said. “In sports, I joke it’s like a badge of honor to spend 70 grand for a Knicks courtside [seat]. They beat me up if we charge $800 for Beyoncé.” Despite his comments, recent Billboard Boxscore data shows ticket prices for the top 100 tours rose over 30% since 2024, averaging $130 per ticket.

Still, Rapino and other Live Nation executives, including president Joe Berchtold, continue to argue that the real evidence of underpricing lies in the booming resale market. Tickets often trade at multiples of face value, creating what Berchtold described as “more than a billion dollars in annual price arbitrage.” Supporters say higher initial prices could direct that money back to artists, while critics warn it risks making concerts a luxury.

Ultimately, Rapino’s remarks have amplified the growing tension between fans, artists, and promoters. As ticket prices climb, the question remains: who truly decides what live music is worth?