Rather than relying on pre-made edits, Adapt makes it possible to tailor a track more according to a video, podcast, or digital production. However, this tool only works with “human made music” from Epidemic Sounds’ catalog. Speaking about Adapt, Epidemic Sound’ CEO Oscar Höglund said, “While many companies race to flood the market with AI-generated tracks, Epidemic Sound is charting a different path towards a future where human creativity is enhanced, not replaced, by AI”.
The launch of Adapt also comes with changes to Epidemic Sound’s artist compensation model. Beginning in 2026, bonus payments to contributing artists will increase, with the annual Soundtrack Bonus rising from $3.7 million to $4.2 million. In addition, the company has established a new $1 million fund dedicated to music that undergoes AI modification, presumably through the Adapt system. For creators, the practical advantage lies in workflow. Instead of trimming or stitching together sections to match visuals, they can now reshape a track directly inside the platform. This could be especially useful for online video, advertising, and social content where timing is important.
With its music featuring in videos generating over 3 billion views daily on YouTube and TikTok, it seems that Epidemic Sound sees edits as an important part of the industry and its future growth. As platforms continue seeing more creative content relying on licensed music, AI tools like Adapt may become increasingly common.
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