From Boardrooms to Festival Stages: Marco Nobel on combining Entrepreneurship with Life as an Artist

Balancing a global business on one hand and a growing international music career on the other is not a path many choose, but for Dutch entrepreneur and artist Marco Nobel, it’s the only one that feels natural. 

While expanding Fuse, his fast-scaling flex-living company operating across Europe, Marco continues to build momentum as an international artist, backed by global shows, new releases, and a sharpened creative direction. 

Fresh off performances in Myanmar, South Korea, and Hong Kong, a summer across Europe, and his fifth consecutive ADE event, Marco opens up about switching between boardrooms and festival stages, why travel keeps him sharp, and how he’s building two careers at the same time. 

You’re simultaneously scaling Fuse and touring internationally. How do you manage to live in both worlds? 

For me, they’re connected. Building Fuse sharpens my thinking, it’s operations, teams, strategy, and big decisions every day. Music does the opposite: it pulls me into energy, culture, and movement. 

Switching between the two keeps me balanced. Being in an office all week can make you narrow-focused, but stepping on a stage in Asia in front of thousands of people unlocks a different mindset. And traveling exposes you to new ideas, new people, new perspectives. 

I don’t see entrepreneurship and music as competing identities. They actually strengthen each other. 

You recently signed with Armada. What made this partnership the right next step? 

Armada understood where I wanted to take the project. My sound is energetic and vocal driven, records that work everywhere from festival stages to playlists. When I shared new material, everything aligned quickly. They saw the bigger picture.

We released “Different” in September, followed by “Do It Like Me,” and the next tracks are already in the pipeline. This deal gives me momentum globally. 

You just played shows in Myanmar, South Korea, and Hong Kong. What were those experiences like? 

Each one had its own story. Myanmar was super unique, a country that hasn’t seen many international festivals in recent years, so the energy was pure and welcoming. South Korea is always electric and forward-focused. And Hong Kong is special to me because it’s where I started my first business 10 years ago. Going back there to perform feels like everything coming full circle. 

You also spent the summer touring across Europe. How did this season feel for you? 

Europe in the summer is magic. It’s beaches, rooftops, warehouses, and festivals, every weekend feels completely different. This summer everything came together: the crowds were strong, the releases were connecting, and the whole project felt like it evolved naturally. 

You hosted your fifth ADE event this year at Supperclub. What makes ADE important for you? 

ADE is like a yearly reunion. It’s the only moment in the year where artists I work with, industry partners, friends, and supporters all end up in the same place. Hosting it at Supperclub this year was perfect, a new setting, great energy, and the ideal environment to connect with people who are part of the journey. 

How does leading Fuse shape your mindset as an artist, and vice versa? 

Fuse gives me discipline and clarity, you can’t build a company across multiple cities without structure. Music gives me fire and creativity-the part of me that wants to explore, take risks, and experience life. 

When I’m on stage in a different country, I’m reminded why I work so hard. And when I’m in the boardroom making strategic decisions, I’m grateful for the balance music brings. Both worlds demand energy, and both worlds make me better.

With so much happening on both sides of your life, what can fans expect in 2026? 

– More releases 

– More shows across Europe and Asia. 

– My first US tour — we’re working on that now. 

– Time in South Africa between December and January, which always resets me creatively. – And of course, growing Fuse into its next chapter. 

2026 is going to be a global year in every sense. 

Marco Nobel is proving that creativity and ambition don’t need to be separate paths. With Fuse expanding across Europe, new music rolling out through Armada, and a global tour schedule ahead, he continues to build a rare dual career — one that moves between boardrooms and festival stages with the same sense of purpose.