Alcohol consumption declines among Gen Z, study finds 

With data collected on the regular, evidence suggests that alcohol consumption is declining significantly among the younger generations. 

Facing the impact of a decline in alcohol consumption among Gen Z individuals, the industry in itself has now lost over $830 billion in the last four years alone. Indicating the approach of the younger generations towards alcohol, recent data confirms that health, moderation, and the overall well-being of us all is now the key priority.

Referring to the people born between 1997 and 2012, Gen Z has subtly but effectively taken the title of the “sober curious” generation, with most opting to either drink less, drink smarter, or in roughly 21-25% of the cases, not drink at all. A clear distinction between the previous generations, the alcohol industry is now facing clear challenges on the matter, raising the question of how to deal with such lifestyle changes.

A shift that is also visible in the nightlife and electronic music culture, there are numerous sober raves and wellness-driven events that take place, allowing the new generation to truly embrace our scene whilst staying away from alcohol consumption. With travel, music, and lifestyle the driving factors for most Gen Z individuals, we would like to know your own thoughts on the matter in the comments section.