SubLife Records discuss main vision, debut ‘KALI’ album and more: Interview 

A record label and creative collective, SubLife Records pave the way for the future of global club music.

Redefining dance music in the most immersive of ways, SubLife Records act as both a label and creative collective that allows fans alike to truly embrace the endless possibilities found within our community. Founded by legendary French rapper Booba, and with the likes of Ghenda, Rama and Sayka also leading the way, this imprint embodies its core values and ethos at all times, and with one captivating project after another, the standards have been set to the highest of levels. With over 70 releases to date, and already being at the forefront of the Afro-House movement, we could not be any happier to be joined by the minds behind SubLife Records, as they discuss main vision(s), releasing their debut album, ‘KALI,’ their collaborative philosophy, the use of technology and AI in their work, future projects and so much more.

Hello and thank you for joining us. Could you provide us with an insight into the creation of SubLife Records and its overall vision?

“SubLife Records was born from a need to create without limitation. We didn’t want to just release music, we wanted to build a frequency. A space where sound, visuals, culture, and philosophy merge into one cohesive identity. From the beginning, SubLife has been about collective elevation. It’s not artist-first or label-first, it’s vision-first. We believe in creating timeless music that carries both club energy and emotional depth. The goal has always been to redefine what underground can feel like: powerful, intentional, and forward-thinking.”

Redefining the sound of tomorrow, we would like to know the imprint’s milestones to date and how influential they can be moving forward?

“Every release has been a building block. From early underground cuts to international DJ support and growing global recognition, each milestone validated the vision. But more than numbers or placements, the real milestone is the community forming around the sound. DJs testing our tracks worldwide. Dancefloors reacting. Collaborations expanding organically. Moving forward, our influence will come from consistency, pushing a recognizable identity while evolving sonically. We’re not chasing trends. We’re shaping our own lane.”

Congrats on the release of “KALI,” could you talk us through the main thought process behind the production of this album, as well as the sound and direction that conveys SubLife’s vision?

“‘KALI’ is transformation. The album explores duality: destruction and rebirth, darkness and power. Sonically, it blends Afro-rooted percussion, hypnotic house structures, melodic tension, and tribal energy. We approached it as a body of work, not a collection of singles. Each track flows into the next like chapters of a ritual. The direction was intentional: immersive, cinematic, and unapologetically underground. ‘KALI’ represents our identity at full power.”

Featuring collaborations with Mondingo, Jujuboy, Rama, and Sayka, we would like to know how each of these artists has impacted the album on both an individual and collective level?

“Each artist brought something specific and meaningful that helped shape the album into what it is. Rama laid the foundation for ‘Over’ with his production. There’s a depth and intention in what he built that became the backbone of the track. When Mondingo stepped in, he elevated it further, bringing strong additional production and beautiful vocals that completely transformed the feel. He didn’t just feature, he took it to another level. Jujuboy brought pure vibe and energy, especially on the Shakira track alongside Ghenda on production. He injected personality and movement, that infectious spirit that makes a record feel alive rather than just technically strong. Sayka added her own distinct dimension to the project, bringing a sensitivity and presence that balanced some of the album’s heavier energy with something more fluid and emotive. In the end, that’s what made the album powerful: not individual performances, but shared elevation. Everyone added something real, and the music reflects that.”

Adding to the hype of the album release, the video for the track ‘Chama’ is also one for the books. Could you talk us through the overall vision behind its creation and how it connects with the album’s overall concept?

“The ‘Chama’ video is not like anything we’ve seen before. It’s not just a music video, it’s a new strand of creative expression. A visual revolution. We approached it like a painting coming to life, raw, textured, intense. There’s violence in it, but it’s not aggression for shock value. It’s transformation. It’s release. And underneath the chaos, there’s purity. There’s love. That duality is exactly what ‘KALI’ represents at its core: destruction through creativity, intensity through intention, power through pureness. The visuals don’t just illustrate the track, they embody the philosophy behind the album. It’s uncomfortable at moments, beautiful at others, but always honest.”

Operating as both a label and a creative collective, we would like to know how effective a collaborative approach can be, as well as how this philosophy may have impacted the creation of ‘KALI?’

“Collaboration, for us, isn’t strategy, it’s natural. When we’re in the studio together, ideas move fast. Someone brings a drum pattern, someone else hears a melody in it. One tweak turns into a new direction. There’s no ego in the room, just energy bouncing back and forth. With ‘KALI,’ that made a huge difference. Tracks didn’t feel like individual statements, they felt like conversations. Sometimes one of us would push something darker, another would soften it with atmosphere. Sometimes a simple suggestion would unlock an entirely new groove. Because we trust each other, feedback is honest and immediate. That honesty made the album stronger. It forced us to go deeper and not settle too early. SubLife works because it’s not one voice trying to be everything. It’s different perspectives moving toward the same vision.”

With AI playing a crucial role in the visual identity of videos and artworks, we would like to know how beneficial its use can actually be, whilst not interfering with an artist’s authenticity?

“AI is a tool, not a replacement. We use it to expand our visual language, not to replace our vision. Authenticity comes from intention, and technology simply helps translate ideas into new forms. For us, it’s about knowing where the concept originates. As long as the core idea comes from the artist, AI enhances rather than interferes. It opens up possibilities we couldn’t access otherwise: textures, aesthetics, worlds, but the soul behind it is always ours. That balance is what keeps it authentic. Evolution without losing identity. That’s the SubLife approach.”

A first label album for the ages, could you talk us through what the future holds for SubLife and how significant will this body of work be for the label’s overall vision and approach?

“This album is a foundation moment. It signals that SubLife is not just a label releasing singles, it’s a cultural statement. Moving forward, we see global showcases, expanded collaborations, immersive audiovisual experiences, and a stronger collective identity. ‘KALI’ is the beginning of a larger movement. SubLife isn’t just releasing music. We’re building a field.”

Remarkable by all means, SubLife Records are more than set on leaving a lasting impact within the dance scene and beyond for that matter in fact. The ultimate imprint, be sure to follow them on Instagram and Spotify, with their debut ‘KALI’ album available for streaming via all major platforms here. Enjoy!