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A Joji statue was unveiled in Los Angeles after ‘Beautiful’ collaboration with Anyma
After their release of ‘Beautiful’ and Anyma’s upcoming Coachella set, a 10-foot Joji statue has now appeared in Los Angeles.
Coming as quite the surprise to residents of Los Angeles and the wider community, a 10-foot-tall statue of the artist Joji was unveiled at the summit of the iconic Runyon Canyon. A mesmerising piece of art, its appearance is no coincidence, as it comes shortly after the release of his new collaboration with Anyma, titled ‘Beautiful.’
A striking vision by all means, the figure features Joji in a dramatic, stoic pose, while the base is inscribed with the word ÆDEN, the new project that Anyma is set to launch at Coachella this coming weekend. Moreover, a QR code has been embedded into the structure, allowing anyone to unlock exclusive merch, as well as get a glimpse into the ÆDEN visuals through an augmented reality experience right from their phones.
The ultimate marketing campaign, if you ask us, Joji and Anyma have taken things one level further. As anticipation grows for the latter’s immersive audiovisual show at Coachella, we can’t wait to see what’s coming next. Fascinating in every aspect, don’t forget to leave your thoughts on the statue itself and the deeper meaning behind it in the comments section.
