Baby Audio's I Heart NY
Baby Audio I Heart NY is down to $9.99
Baby Audio’s I Heart NY compressor is down to $9.99 on Plugin Boutique right now. It normally sells for $29, so that’s 65% off. The deal runs until May 13.
I Heart NY is a parallel compression plugin built around what Baby Audio calls the SPANK algorithm. The idea behind it is to capture the character of classic New York-style compression without the usual setup headaches. You blend the compressed signal in alongside your dry signal rather than replacing it outright, which keeps the natural dynamics of your track intact while adding punch and density.
The plugin keeps things simple on the surface. There’s a single knob that controls the amount of NY compression being applied, plus a SOLO mode that lets you hear just the compressed layer on its own. That’s useful for dialing in the effect before blending it back in, since you can hear exactly what’s being added before committing to the mix. The output level adjusts automatically to compensate for any volume changes as you push the compression harder.
It works on individual tracks or the full mix, and because the processing is non-destructive by nature (you’re always blending, never replacing), it’s fairly hard to overcook. That makes it a good option for producers who want the NY compression sound without spending time on a complex compressor chain.
Baby Audio I Heart NY is available for $9.99 until May 13 at Plugin Boutique.
