ALDA Tag

CEO of ALDA Allan Hardenberg is one of the most principal figures in the events industry. Having been fully entrenched in the industry since the 90s, the Dutch pioneer has established a far-reaching legacy, curating events that have captured the imaginations of thousands upon thousands of electronic music fans all over the globe. Alongside his co-founder David Lewis, Allan Hardenberg

Due to originally take place in June until it was moved to September, SAGA Festival is the brand new brain child of Insomniac and ALDA, two of the biggest event companies in the entire world. Unfortunately, the debut of the exciting festival will have to wait until next year due to recent developments regarding the health and safety rules implemented due to

On July 11, W&W are going to participate in an extremely unique event for a very limited number of lucky fans. Teaming up with Amsterdam-based event titans ALDA, the Dutch DJ duo are planning to play their first in-person event since the COVID-19 pandemic started quite a few months ago. The Lanxess Arena in Cologne will drop their capacity by much more than half, going

The other week, news broke that dynamic DJ duo W&W and event company titans ALDA were teaming up to bring fans - and the whole internet - one of the most ambitious livestream events that anyone has seen so far during this Covid-19 pandemic. Going a step further than your regular DJ set, they were set to play inside of a completely virtual stadium

In one of the most exciting events of this year's summer festival season, event titans ALDA and Insomniac teamed up to create the very first edition of SAGA Festival. Taking place in beautiful Bucharest, Romania in Izvor Park, it was due to be one of the biggest events of the summer with a world class lineup featuring some of the biggest artists in the world

The festival world has been shaken up ever since ALDA and Insomniac announced that they would would be joining forces to create a brand new festival in Bucharest, Romania. Everyone knows that the two event companies are leading forces around Europe and America and together they are simply unstoppable. Wasting no time in starting the hype, SAGA Festival announced their first few artist names

New festival experience SAGA - the brainchild of global dance leaders ALDA and Insomniac - has today revealed a stunning first line-up announcement, where fans can now take advantage of a very special offer and purchase limited 3-Day Loyalty passes for just €21 (99 RON). With the Bucharest-based festival set to place between 5-7 June, SAGA party-goers will be treated to a live set from 5x Grammy

During this year's ADE, the iconic Dutch artist Martin Garrix announced at his sold out solo show at RAI Amsterdam that he would be composing the official anthem for the UEFA Euro 2020. Now some weeks after, the talented producer has made a special guest appearance at the contest draw ceremony to talk about this project, which he considers to

Leading event companies ALDA and Insomniac have grown in strength since their massive partnership together. With both companies dominating in Europe and America and having massive successes with the likes of AMF and EDC, they are both constantly revolutionising the event world with festivals and concerts and now they’re bringing the world something even more exciting and revolutionary. Together, they are taking to Bucharest in Romania to bring fans SAGA festival. Taking

As we all know by now, Armin Van Buuren will excitingly embark on performing his most intimate and unique shows yet titled 'This Is Me'. Ran by ALDA, they are an Amsterdam based events company who specialise in putting on spectacular shows such as Armin's ASOT events and festivals like New Horizons, AMF, The Flying Dutch and more. The shows will take fans, who are lucky enough

Platinum-selling American trio Major Lazer will touch down at the Nürburgring this August for their only 2019 performance in Germany, heading up the highly anticipated third edition of New Horizons Festival. Located on the country's most iconic race-track, New Horizons has grown in stature since the 2017 birth of the brand, which has so far welcomed the likes of Armin van Buuren, Tiësto, Hardwell, Steve Aoki and many more to the five-day

In keeping with Insomniac’s ongoing international expansion, the company today announced it has entered into a partnership with ALDA after acquiring 50 percent of the Amsterdam-based company that is a leader in developing, producing and promoting dance music events and experiences around the world. Together the two premier production companies will expand the dance music scene to a broader international audience,