Bacardi Tag

Following Swedish duo Dada Life's partnership with Brut Reserve to present the world with their own Champagne, American Moombahton trio Major Lazer have announced a partnership of their own with spirits company Bacardi to create their own brand of Limited Edition Rum. Originally known for its eponymous Bacardi white rum, the family-owned company now has a portfolio of more than 200 brands and labels. The Limited Edition Rum is

Broadening their reach even further, the world-renowned trio of Major Lazer has recently collaborated with Bacardi for the Cuban company’s ‘Sound of Rum’ initiative. The concept behind ‘Sound of Rum’ is music that blends elements from genres such as reggae, hip-hop, dancehall, and electronic music, which are essentially what Major Lazer is prominent for. Bacardi asked Diplo, Walshy Fire, and Jillionaire

As Asia's largest camping festival, Bacardi Enchanted Valley Carnival, creeps around the corner, we get a teaser of the multitude of stages in store. Besides its stellar line up which features the likes of Oliver Heldens, Tiesto and Fat Boy Slim, EVC's claim to fame also comes through with it's carefully designed performance platforms and cutting edge production. This year, for the first time BEVC