Pioneer DJ corporation changes name in the new year
The iconic brand, Pioneer DJ has decided to change its name to "AlphaTheta", effective January 1st, 2020. The decision to change the name arose after there had been confusion around the corporation Pioneer and their DJ devices, under the brand name Pioneer DJ. In 2015, the Pioneer Corporation sold its DJ subsidiary to KKR & Co LP, a private equity
Virgil Abloh unites with PIONEER DJ for new CDJ & DJM models
After last week's Pioneer announcement of the DDJ 200, a new entry-level controller, Pioneer DJ is back with another announcement and a pretty unique collaboration with DJ Virgil Abloh. It is not the first time Japanese multimedia giant is releasing a special version of their two best selling products, but together with the American fashion designer, Pioneer DJ is again giving
Pioneer step up with special all-white limited edition CDJs
Japanese multimedia giant Pioneer has been at the very forefront of technology for almost 80 years, becoming synonymous with DJ'ing in recent years. Following the initial decline of DJ's playing on vinyl, Pioneer quickly stepped up to the plate to fill the gap left by the Technics SL-1200, a direct drive turntable known by DJ's across the world, as the ultimate standard for DJ'ing
Tiësto switches from Pioneer CDJs to Denon mixers
Pioneer are certainly the most well-known brand when it comes to DJ equipment, with their infamous CDJs seemingly at the top of every budding DJ's wishlist. However, Denon have been attracting a lot of attention lately in the DJ scene, with their latest technology persuading even some of the worlds top DJs to switch brands. One of the DJs who