Partnership Tag

Warner Music Group (WMG) and streaming giant Twitch have recently announced a new partnership, flagging Twitch’s first partnership with a major record label. This ‘first-of-its-kind’ partnership will see the companies launch various offerings, including artist channels and a standalone music space which features premier music-centric programming. The Chief Digital Officer of WMG, Oana Ruxandra, said in a media statement: “It’s clear

ID&T, one of the biggest electronic music promoters in the world and Made Event, the New York-based company that stands behind Electric Zoo, have just announced that they will be partnering up, focusing on expanding their events worldwide, while making them bigger and better. Dutch company ID&T which was founded back in the early 1990's has a pretty impressive resume,

Broadening their reach even further, the world-renowned trio of Major Lazer has recently collaborated with Bacardi for the Cuban company’s ‘Sound of Rum’ initiative. The concept behind ‘Sound of Rum’ is music that blends elements from genres such as reggae, hip-hop, dancehall, and electronic music, which are essentially what Major Lazer is prominent for. Bacardi asked Diplo, Walshy Fire, and Jillionaire