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Warner Music Group (WMG) and streaming giant Twitch have recently announced a new partnership, flagging Twitch’s first partnership with a major record label. This ‘first-of-its-kind’ partnership will see the companies launch various offerings, including artist channels and a standalone music space which features premier music-centric programming. The Chief Digital Officer of WMG, Oana Ruxandra, said in a media statement: “It’s clear