Fresh of announcing the release date and opening pre-orders for his upcoming album ‘Stories’, Avicii has released music videos for two tracks he released alongside the album announcement; “Pure Grinding” and “For a Better Day”.
After cancelling yet another year of tour dates and shows, Avicii is starting to have fans worried and wondering what is causing his extended absence from the live scene. Whether or not the new music video releases eases fans’ pending assumptions for the cancelations is for the fans to decide, but it seems the young Swedish producer isn’t letting disappointing news dampen his imprint on the community.
The new music video’s continue Avicii’s theme for the new highly anticipated album, capitalising on the struggles and successes of his past 2 years. “Pure grinding” depicts the struggles of the lower middle class society, having the constant worry that you won’t be able to pay your bills, focusing on the basic struggles of a hard working and simultaneously under appreciated class. “For A Better Day” similarly deals with a strong emotional stimulus, however this time depicting loss, and how people react to loss.
Both tracks are available for download on iTunes .
Check out both videos below: