Steve Aoki becomes owner of eSports team Rogue
Steve Aoki has never shied away from his love of computer gaming. However his most recent business and personal move reflects its scale and intensity a little better. Now the formal owner an eSports team, Steve Aoki is expanding his diverse business endeavors and personal passions.
Announcing the new position at the 2016 TwitchCon Party, the American is now the official owner of Las Vegas based eSports organisation, Rogue. Having experienced the rapidly-growing industry earlier this year, he has since become more and more engaged with the scene. Hosting Twitch’s first non-gaming live-streaming, the esteemed DJ/Producer has even played celebrities and professionals in the scene.
Providing a hands-on approach to strategy management and brand development also, his time at Dim Mak head-honcho will no doubt be of great value to the rising name in eSports. Already renowned across the globe, Rogue themselves have won multiple competitions and placed highly in many of the E-League event’s throughout Asia, Europe and North America.
Commenting on Steve Aoki’s inclusion in the team’s management, Rogue’s CEO Franklin Villarreal stated:
“Our organization was expanding to the point where we wanted to bring on another partner. We couldn’t be happier that we met Steve when we did. His genuine passion for the eSports scene was exactly what we were looking for.”
One of the first celebrities and musicians to join the scene’s presence, the industry is already valued at half a billion dollars, with the likes of ESPN, Facebook, Yahoo and YouTube also embracing its exponential growth.