Avicii parts ways with long-time manager Ash Pournouri
After recent news about Axwell /\ Ingrosso leaving Ash Pournouri’s At Night Management in order to rekindle their cooperative partnership with former Swedish House Mafia manager Amy Thomson, further news have now emerged concerning Ash Purnouri’s power brand. According to a recently published Billboard article, Avicii has left Ash Purnouri’s At Night Management, the company that greatly contributed to his superstardom and monumental success.
An Avicii representative confirmed the split in a statement:
“2x Grammy-nominated songwriter/producer Tim Bergling and his production/publishing entity Avicii Music AB have parted ways with manager Ash Pournouri, At Night Management. Bergling is signed to Universal Music Sweden and is expected to release an album next year.”
It is at this point unclear in which direction the artist is heading, nor what led to the current circumstances. However, it is fair to say that At Night is going through some dire straits. At Night was founded in 2008 by Ash Pournouri and managed to establish itself quickly as one of the most renowned artist management agencies in the dance industry. Ash Pournouri is often credited with the monumental success of Avicii and managing to create a multi-million dollar brand along with his rise to stardom.
Besides the shocking news about their separation, the statement went on to confirm the highly anticipated album release in 2017 – looks like he has big plans for the upcoming year. But nevertheless, we hope that Avicii chooses his professional direction wisely.